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Yes, it’s that headline again.   If you’ve spent any time on the internet over the past three or four years, I can guarantee you’ve heard the phrase “gen z will change the world” at least once. But why are so many people saying this, and are they right?  Well, we don’t have a crystal ball, but Gen Z research and Gen Z trends seem to point to some radical cultural and societal shifts spurred by this generation of innovators.  Gen Z research shows that these guys hold a tonne of purchasing power, and the latest-gen z trends in spending habits and the influence o n business are just the tips of the iceberg.  From their impact on the climate to their shake-up of the economy, here’s why Gen Z will change the world. 75% of Them Already Believe It At first glance, this statistic may look like the consequence of an overinflated ego. The truth is, everything we know about gen z suggests they’re not wrong to believe they can do it.  Just take a look at Gre...

If you’re looking to gain valuable insights from your customers and test audiences, you might be wondering what questions will unlock the best answers.  For market research, a mixture of qualitative and quantitative data can consolidate into a more holistic analysis. Qualitative research enables you to understand the choices and desires of your audience. It can present you with new ideas, communicate your brand’s thoughts and feelings, and give concrete suggestions. But how do you get the most out of your qualitative research questions? By nature of this form of data collection, you may get a wide range of different answers. Some are more useful than others. If your question lacks focus or clarity, a complete survey or focus group could be rendered unhelpful. In this article, we will discuss what goes into the formulation of a great qualitative research question. What Makes a Good Qualitative Research Question? Qualitative questions aim to find out what your target aud...