SELFHOOD

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research.  Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available. 

To truly understand Gen Z and the trends that affect their everyday lives you have to start with in depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures and gathered insight, the money and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. 

  The largest consumer population today has had access to technology since they were toddlers. So it’s no surprise Gen Z is the most digital-savvy generation yet. Born after 1995, Gen Z now represents a third of the population and influences household purchasing decisions.    Marketing to Gen Z is often at the top of the list for the brand’s marketing priorities. And there is no better way to reach them than through influencer marketing. Gen Z trends have transformed the impact influencers have online. They have elevated role models and build communities around their favourite internet sensations.   Now, Influencer marketing is one of the top Gen Z trends for businesses to watch out for. In this article, we’ll discuss how you can reach youths with influencer marketing. Making the Most of Daily Connection   Gen Z spends an average of 2 hours and 55 minutes per day on social media. Especially during the significant disconnect caused by the Pandemic ...

  Generation Z is relatively new to the workplace, but they’re already making their mark and shaking up the world of work. The Gen-Z insight is influencing everything from technology and social media to marketing and political policy. Their empathetic, value-driven, ambitious, and now they’re approaching the workforce en-masse. So, who are Gen-Z, and how will they re-invent the workplace? Gen-Z is defined by their birth years, and most are born between 1995-2010.  We hear a lot about the Gen-Z insight in the media. Perhaps the phrases ‘snowflake generation’ or ‘woke brigade’ spring to mind, or maybe you’re picturing swathes of young people glued to their phones and detached from reality. Well, the truth may surprise you. Gen-Z has a very ‘value-driven approach’ to work, with 93% saying that a company’s impact on society affects their decision to work there. Plus, According to a report from the Pew Research Center,  they’re the most racially and ethnically divers...