SELFHOOD

So, as we all know, market research is essential for any business. It helps you assess your current consumer base and work alongside them to build a better brand.  This process of moving towards the future helps you to build both a loyal client base and a good reputation in your sphere of the market.  If that’s what you’re aiming for, then Selfhood is here for it! Our platform is designed to do all of the heavy lifting when it comes to your market research and provide a free platform for members of Gen Z to comment on the world around them and have an audible voice.  A win-win.  But, you might be wondering, how does this work? For both the content creators and the brands who use it, we will have a look at that for you.  Gen Z Participants For the youth insight, Selfhood has turned to Gen Z. The youngest generation was born from 1997 to 2012. This ages them from 9 to 24 as of 2022.  All that is needed for their input is their opinion. This is...

To truly understand Gen Z and the trends that affect their everyday lives you have to start with in depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures and gathered insight, the money and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. 

Best Youth Research Strategies for Your Brand   Generation Z, Millennials, and early adopters have purchase power. While this doesn’t yet rival the $2.6+ trillion of the boomer generation , Gen Z alone has a reported buying power of $500 million+ . With precise buying and browsing patterns, brands need outstanding youth research to reach this audience.   Let’s take a look at a few Gen Z stats first: Almost 30% made 2 - 5 purchases after seeing a product on social media 31.8% like to hear from brands by email twice a week 85% of Gen Z use YouTube, with 32% saying these use it the most 72% of Gen Z use Instagram, with 15% saying they use it the most 84% of 18-29-year-olds use social media   Understanding how this cohort spends and what they think and believe in is paramount before establishing a relationship with them. We know the importance of digging deep with Gen Z; that’s why Selfhood exists. Our very own youth res...