TikTok for Brands - How to Incorporate TikTok Into Your Marketing Strategy
Next-gen research into U-30 audiences leaves absolutely no doubt about it. TikTok is one of today's most powerful marketing tools, and brands that can adapt to the platform stand the chance of connecting with their audience better than ever. TikTok has been a trend-setter in the short-form video. But beyond that, it has given more power to amateur creators and shifted authentic, everyday people to the front page of its platform. As a result, TikTok is dominated by Gen Z and Millenials and has given them a chance to be heard and live out their creative ideas. The platform isn’t about sales or high production values. So with that in mind, how can brands still use TikTok as a boon to their marketing strategy? The Key to Marketing on TikTok Traditional marketing on TikTok is out of the question. Instead, the platform embraces the fun and unique, the creative and authentic. As a result, videos that feel highly edited or scripted and follow a sales-pitch format don’t succeed. Th