How to Predict Youth Trends 2022
Understanding youth trends is key to any marketing strategy. These trends can provide insights into how different demographics buy and use products. Buying behaviour is an essential analysis point for understanding how and why people decide to purchase a product. Different demographics display varying buyer characteristics, buyer behaviours and buying habits. Understanding these features of youth buyers provides critical insight into how to spot upcoming trends. Buying Characteristics of Today’s Youth Generation Z describes consumers born between 1995 and 2010. Those born during this time frame are referred to as digital natives because they grew up under the influence of modern technology, most notably the internet. Scientists have demonstrated that sustained exposure to technology has had several effects on the youth generation. Their studies indicate that these generations have different behaviours related to: Attention spans Memory capacity Social cognition.