SELFHOOD

Best Youth Research Strategies for Your Brand   Generation Z, Millennials, and early adopters have purchase power. While this doesn’t yet rival the $2.6+ trillion of the boomer generation , Gen Z alone has a reported buying power of $500 million+ . With precise buying and browsing patterns, brands need outstanding youth research to reach this audience.   Let’s take a look at a few Gen Z stats first: Almost 30% made 2 - 5 purchases after seeing a product on social media 31.8% like to hear from brands by email twice a week 85% of Gen Z use YouTube, with 32% saying these use it the most 72% of Gen Z use Instagram, with 15% saying they use it the most 84% of 18-29-year-olds use social media   Understanding how this cohort spends and what they think and believe in is paramount before establishing a relationship with them. We know the importance of digging deep with Gen Z; that’s why Selfhood exists. Our very own youth research that br

  The largest consumer population today has had access to technology since they were toddlers. So it’s no surprise Gen Z is the most digital-savvy generation yet. Born after 1995, Gen Z now represents a third of the population and influences household purchasing decisions.    Marketing to Gen Z is often at the top of the list for the brand’s marketing priorities. And there is no better way to reach them than through influencer marketing. Gen Z trends have transformed the impact influencers have online. They have elevated role models and build communities around their favourite internet sensations.   Now, Influencer marketing is one of the top Gen Z trends for businesses to watch out for. In this article, we’ll discuss how you can reach youths with influencer marketing. Making the Most of Daily Connection   Gen Z spends an average of 2 hours and 55 minutes per day on social media. Especially during the significant disconnect caused by the Pandemic in 2020, young people re