SELFHOOD

    Looking at the last thirty years, it is astonishing to think how far technology has come . The internet is impossible to think away now, having become an intrinsic part of our daily lives. Still, in the 90s, it must have been unfathomable to think how far technology would go and how much both work, leisure, and communication would be impacted by it. Now, we see emerging new technologies that might be similarly revolutionary given another ten years. The metaverse is everywhere. This refers to virtual spaces in which users interact with one another in computer-generated worlds. With virtual reality taking hold, the metaverse becomes more immersive and accessible. No insight platform isn’t taking an interest in the topic. But innovative brands should pay attention, too. There are advantages to being one of the early adopters in the metaverse. This article will examine how pioneers in this new space might shape their futures. Early Adopter's Advantages in the Meta...

    Nothing can entirely give your new product or service a boost as early adopters . However, the influence they carry over into your launch is vital, especially if you are only just establishing yourself in your industry.  Most early adopters are social leaders that act as influencers and can get friends and family to buy your product when it is starting to take off. To have early adopters ready at the start of your sales cycle, you need to find them and win th em over with your product. We’ll discuss how you can identify early adopters and get them to buy into your brand in this post.     How to Find Early Adopters There are three key ways through which you can find and pick up early adopters: Be Active on Social Media Customers love to interact with brands on social media. Particularly on Facebook, there are plenty of opportunities for finding early adopters without allocating a large budget on surveys. Instead, you can simply interact with...

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research.  Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available.