Early Adopters to Marketing in the Metaverse

  

Looking at the last thirty years, it is astonishing to think how far technology has come. The internet is impossible to think away now, having become an intrinsic part of our daily lives. Still, in the 90s, it must have been unfathomable to think how far technology would go and how much both work, leisure, and communication would be impacted by it.

Now, we see emerging new technologies that might be similarly revolutionary given another ten years. The metaverse is everywhere. This refers to virtual spaces in which users interact with one another in computer-generated worlds. With virtual reality taking hold, the metaverse becomes more immersive and accessible.

No insight platform isn’t taking an interest in the topic. But innovative brands should pay attention, too. There are advantages to being one of the early adopters in the metaverse. This article will examine how pioneers in this new space might shape their futures.

Early Adopter's Advantages in the Metaverse

If you want to be associated with innovation, it’s vital to be one of the first to do something. This could be remembered for decades and give your brand historical importance. Already, some major brands are carving out their space in the metaverse for long-lasting impact. Fashion brands like Nike and Ralph Laurens put their mark on Roblox with pop-up stores. Fast food brand Wendy’s has also sent their mascot into Fortnight, cleverly destroying freezers to sell their commitment to fresh, not frozen, beef.

 

Early Adopters

 

After that stunt, brand mentions increased by 119%, and the gaming community rejoiced in the hilarity.

Being one of the first in the metaverse means you still have the time to iron out the kinks before everyone else tries it. But, on the other hand, this means you’ll already be well-established and experienced when this new space takes off.

If your brand can establish itself as one of the few entities that market via the metaverse right now, you’ll have more noteworthy moments and the gaming community's attention. This community consists to a large degree of Gen Z, meaning a solid entrance into the metaverse is especially vital for those brands marketing to young audiences.

Are You Ready to Adopt the Metaverse?

In truth, however, not all brands are ready to dive right into the metaverse. Expanding onto the platform makes sense primarily for brands with an established following to take across these virtual spaces. It’s a great way to increase brand perception and make waves on social media. 

Younger brands, however, should prioritize building their own communities and learning from afar how brands are developing in the metaverse. If you’re still at the stage of establishing your business, collaborating with an insights platform might make all the difference.

Working with this is Selfhood will allow you to understand the needs of your Gen Z audience and appeal to them both on and offline. So prepare yourself to move into the metaverse at the right time and gather all the information you need to decide on your best entrance now.

Location: London, UK

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