Best Qualitative Research | Selfhood

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research. 

Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available. 


Location: Bldg., 6, 7 St Cross St, London EC1N 8XA, UK

Comments

Post a Comment

Popular posts from this blog

Dungeons & Dragons and Gen Z - What This Game Can Teach Brands About Their Audience

Dungeons and Dragons is a roleplaying game first conceived by Wizards of the Coast in the seventies. The game was shrouded in obscurity during the first editions. Media often looks back on its early adopters at those on the fringes of society. Nowadays, however, DnD has succeeded in entering mainstream media like never before. In 2020, Dungeons and Dragons saw a sales jump of 33%.  Wizards of the Coast is launching new video games, and there's even a trailer for a DnD movie to be released in 2023. The recent success of the tabletop roleplaying game can be attributed to a few factors. First, the popular Netflix show “Stranger Things” revived the nostalgia for the games played in groups of two to six around a table in the comfort of one's home. Since the show aired, searches into DnD have risen by 600%. Popular roleplaying show Critical Roll has also been drawing attention to the game for years in their 3-4 hour weekly live streams of their game. The team consists of “nerdy
Read more

How to Conduct Youth Research

Image
Research is a critical way to gain youth insights. In this article, we’ll look at how you can conduct your own youth research . As well as an alternative method of collecting actionable insights.    Design and Implementation To begin with, youth research needs to define who your audience is and what type of information you hope to gather. We can draw up demographic boundaries for our research that help inform the method or key data points we are looking for. For instance, by age, there are several generational divides to be aware of: Millennials - Born 1980s to 1990s Gen Z - Born 1990s to 2010s Gen Alpha - Born 2010s to now. These distinctions mirror key character traits unique to each generation. Depending on when someone is born, they have different experiences of culture and society. For instance, millennials will have lived through 9-11. Gen Zs will have lived through Obama’s election and the withdrawal from Iraq. And Gen Alpha will have lived through Brexit and th
Read more