Best Qualitative Research | Selfhood

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research. 

Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available. 


Location: Bldg., 6, 7 St Cross St, London EC1N 8XA, UK

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