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Email? What’s Email?

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  If you run a business, you always need to be thinking ahead. This is because things change. They can change from one year to the next, and they can certainly change over several years. For example, who, in 1990, would have thought that today there would be millions of people who sit at a table with a laptop (what’s a laptop?) playing games online? Who would have guessed that Google was around the corner, or Facebook? Grand Theft Auto? Minecraft?? Darts, Or A Game Of Cards Back then, we might have gone to the pub with some friends for a game or two of darts, or perhaps to play cards. But sitting at home playing games on a “computer”? You’re kidding me! We didn’t have email until the late 1980’s, and this writer remembers being stunned when the barmaid at the local told him that she had just sent an email to her family in Australia. What’s an email? How the heck does that work? She said that it was apparently something to do with sending letters through the telephone system! So
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Dungeons & Dragons and Gen Z - What This Game Can Teach Brands About Their Audience

Dungeons and Dragons is a roleplaying game first conceived by Wizards of the Coast in the seventies. The game was shrouded in obscurity during the first editions. Media often looks back on its early adopters at those on the fringes of society. Nowadays, however, DnD has succeeded in entering mainstream media like never before. In 2020, Dungeons and Dragons saw a sales jump of 33%.  Wizards of the Coast is launching new video games, and there's even a trailer for a DnD movie to be released in 2023. The recent success of the tabletop roleplaying game can be attributed to a few factors. First, the popular Netflix show “Stranger Things” revived the nostalgia for the games played in groups of two to six around a table in the comfort of one's home. Since the show aired, searches into DnD have risen by 600%. Popular roleplaying show Critical Roll has also been drawing attention to the game for years in their 3-4 hour weekly live streams of their game. The team consists of “nerdy
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Location: London, UK
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Gen Z Insights: How the Cost of Living Crisis Affects Gen Z Spending

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The steep rise in inflation is felt all over the country. In April 2022 , the Consumer Price index increased by 9% in one year and 2% since March. At the same time, rising gas and energy prices are raising concerns about how many families in the UK will pay their bills when winter comes. Almost all types of goods have experienced a price hike in recent years. As a Gen Z insight platform, we pay close attention to how these daunting changes affect the youngest spending generation today. In this article, we’ll share some Gen Z research on how the cost of living crisis will likely impact Gen Z’s consumer habits and mindset. A Generation Precariat  The Royal Society of Arts, manufacturers and Commerce (RSA) has recently researched the financial situation of Gen Z and how it affects their health and view of the future. The study found that 47% of young people are only just about managing to make ends meet each month. Others have income that varies from paycheck to paycheck. Young
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Location: London, UK
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How to Conduct Youth Research

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Research is a critical way to gain youth insights. In this article, we’ll look at how you can conduct your own youth research . As well as an alternative method of collecting actionable insights.    Design and Implementation To begin with, youth research needs to define who your audience is and what type of information you hope to gather. We can draw up demographic boundaries for our research that help inform the method or key data points we are looking for. For instance, by age, there are several generational divides to be aware of: Millennials - Born 1980s to 1990s Gen Z - Born 1990s to 2010s Gen Alpha - Born 2010s to now. These distinctions mirror key character traits unique to each generation. Depending on when someone is born, they have different experiences of culture and society. For instance, millennials will have lived through 9-11. Gen Zs will have lived through Obama’s election and the withdrawal from Iraq. And Gen Alpha will have lived through Brexit and th
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Youth Insight With This Is Selfhood: How Does It Work?

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So, as we all know, market research is essential for any business. It helps you assess your current consumer base and work alongside them to build a better brand.  This process of moving towards the future helps you to build both a loyal client base and a good reputation in your sphere of the market.  If that’s what you’re aiming for, then Selfhood is here for it! Our platform is designed to do all of the heavy lifting when it comes to your market research and provide a free platform for members of Gen Z to comment on the world around them and have an audible voice.  A win-win.  But, you might be wondering, how does this work? For both the content creators and the brands who use it, we will have a look at that for you.  Gen Z Participants For the youth insight, Selfhood has turned to Gen Z. The youngest generation was born from 1997 to 2012. This ages them from 9 to 24 as of 2022.  All that is needed for their input is their opinion. This is quite a simple process; all
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Location: St Cross St, London EC1N 8UA, UK
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Early Adopters to Marketing in the Metaverse

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    Looking at the last thirty years, it is astonishing to think how far technology has come . The internet is impossible to think away now, having become an intrinsic part of our daily lives. Still, in the 90s, it must have been unfathomable to think how far technology would go and how much both work, leisure, and communication would be impacted by it. Now, we see emerging new technologies that might be similarly revolutionary given another ten years. The metaverse is everywhere. This refers to virtual spaces in which users interact with one another in computer-generated worlds. With virtual reality taking hold, the metaverse becomes more immersive and accessible. No insight platform isn’t taking an interest in the topic. But innovative brands should pay attention, too. There are advantages to being one of the early adopters in the metaverse. This article will examine how pioneers in this new space might shape their futures. Early Adopter's Advantages in the Metaverse
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Location: London, UK
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TikTok for Brands - How to Incorporate TikTok Into Your Marketing Strategy

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Next-gen research into U-30 audiences leaves absolutely no doubt about it. TikTok is one of today's most powerful marketing tools, and brands that can adapt to the platform stand the chance of connecting with their audience better than ever. TikTok has been a trend-setter in the short-form video. But beyond that, it has given more power to amateur creators and shifted authentic, everyday people to the front page of its platform. As a result, TikTok is dominated by Gen Z and Millenials and has given them a chance to be heard and live out their creative ideas. The platform isn’t about sales or high production values. So with that in mind, how can brands still use TikTok as a boon to their marketing strategy? The Key to Marketing on TikTok Traditional marketing on TikTok is out of the question. Instead, the platform embraces the fun and unique, the creative and authentic. As a result, videos that feel highly edited or scripted and follow a sales-pitch format don’t succeed. Th
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Location: 2, Television Centre, 101 Wood Ln, London W12 7FR, UK
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