TikTok for Brands - How to Incorporate TikTok Into Your Marketing Strategy

Next-gen research into U-30 audiences leaves absolutely no doubt about it. TikTok is one of today's most powerful marketing tools, and brands that can adapt to the platform stand the chance of connecting with their audience better than ever.

TikTok has been a trend-setter in the short-form video. But beyond that, it has given more power to amateur creators and shifted authentic, everyday people to the front page of its platform. As a result, TikTok is dominated by Gen Z and Millenials and has given them a chance to be heard and live out their creative ideas.

The platform isn’t about sales or high production values. So with that in mind, how can brands still use TikTok as a boon to their marketing strategy?


Next-gen research


The Key to Marketing on TikTok

Traditional marketing on TikTok is out of the question. Instead, the platform embraces the fun and unique, the creative and authentic. As a result, videos that feel highly edited or scripted and follow a sales-pitch format don’t succeed. The good news is that brands can market on TikTok without ever investing money into the process or spending hours of valuable time preparing content.

Raising brand awareness on TikTok could be as easy as participating in some of the trends that emerge on the platform. This allows your brand to show off its personality by picking and choosing which content to engage with. 

Remember: TikTok users want to be entertained and informed. They do not want to be persuaded. 

What to Post on TikTok?

Here are some simple content ideas that could help your brand introduce itself to TikTok:

  • Give a behind-the-scenes of your workplace
  • Introduce yourself or your team in fun ways. Maybe with a trendy group dance?
  • Explain the story behind your brand’s name, and share anecdotes from your journey
  • Create time-lapse videos of how your product is used, made or packaged. The focus should be on the personality and 
  • A day in the life of (boss, employees)

 Best Practices for Marketing on TikTok

Here are a few tips and tricks to keep in mind if you want your brand to excel on TikTok.

  • Engage for engagement’s sake. You can grow your brand’s reach by engaging with other brands and organisations, even if they are not directly related to you. Being an active community member helps raise awareness as people might click through on your comments.
  • Collaborate with Influencers. Influencer marketing has made itself truly at home on TikTok. Find micro-influencers in your niche to authentically market your brand.
  • Create fun and relatable content. TikTok is all about authenticity. Get comfortable with being yourself, stripping away the corporate layers, and being along for the ride with your target audience.
  • Experiment! TikTok is about short video and audio and is far removed from content on other platforms. 

If you want to make the most of your marketing on TikTok, consider learning about your young audience and how they interact with the platform. This is Selfhood engages in Next-gen research to understand what consumers are looking for in brands, on TikTok and otherwise. Get in touch today to learn more about your next project.

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