Tired of Focus Groups? Here Are Some Alternative Options for Effective Market Research
Consumer insights are an essential step in determining whether a new product or service is primed for success. Traditionally, this research would have been conducted with focus groups. A small sample of your target audience discusses an idea to highlight issues and benefits. Focus groups have their place in the world of market research. Still, these days, modern alternatives are making this tested and proven strategy feels a little old fashioned. Suppose focus groups are no longer suitable for you or are looking for ways to supplement your research phase for a more holistic approach. In that case, you are in the right place. Here are some alternative tactics to secure the insights you need. Focus Groups Alone Don’t Cut it - Here’s why. If focus groups are an integral part of your process, there is no need to worry. This strategy is advantageous, after all, for getting in-person and real-time impressions from your target audience. In addition, focus groups let you collect q