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Yes, it’s that headline again.   If you’ve spent any time on the internet over the past three or four years, I can guarantee you’ve heard the phrase “gen z will change the world” at least once. But why are so many people saying this, and are they right?  Well, we don’t have a crystal ball, but Gen Z research and Gen Z trends seem to point to some radical cultural and societal shifts spurred by this generation of innovators.  Gen Z research shows that these guys hold a tonne of purchasing power, and the latest-gen z trends in spending habits and the influence o n business are just the tips of the iceberg.  From their impact on the climate to their shake-up of the economy, here’s why Gen Z will change the world. 75% of Them Already Believe It At first glance, this statistic may look like the consequence of an overinflated ego. The truth is, everything we know about gen z suggests they’re not wrong to believe they can do it.  Just take a look at Gre...

To truly understand Gen Z and the trends that affect their everyday lives you have to start with in depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures and gathered insight, the money and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. 

  The largest consumer population today has had access to technology since they were toddlers. So it’s no surprise Gen Z is the most digital-savvy generation yet. Born after 1995, Gen Z now represents a third of the population and influences household purchasing decisions.    Marketing to Gen Z is often at the top of the list for the brand’s marketing priorities. And there is no better way to reach them than through influencer marketing. Gen Z trends have transformed the impact influencers have online. They have elevated role models and build communities around their favourite internet sensations.   Now, Influencer marketing is one of the top Gen Z trends for businesses to watch out for. In this article, we’ll discuss how you can reach youths with influencer marketing. Making the Most of Daily Connection   Gen Z spends an average of 2 hours and 55 minutes per day on social media. Especially during the significant disconnect caused by the Pandemic ...

  Generation Z is relatively new to the workplace, but they’re already making their mark and shaking up the world of work. The Gen-Z insight is influencing everything from technology and social media to marketing and political policy. Their empathetic, value-driven, ambitious, and now they’re approaching the workforce en-masse. So, who are Gen-Z, and how will they re-invent the workplace? Gen-Z is defined by their birth years, and most are born between 1995-2010.  We hear a lot about the Gen-Z insight in the media. Perhaps the phrases ‘snowflake generation’ or ‘woke brigade’ spring to mind, or maybe you’re picturing swathes of young people glued to their phones and detached from reality. Well, the truth may surprise you. Gen-Z has a very ‘value-driven approach’ to work, with 93% saying that a company’s impact on society affects their decision to work there. Plus, According to a report from the Pew Research Center,  they’re the most racially and ethnically divers...