Digital Marketing Trends for Gen Z in 2022
With one month down, there are still 11 months in 2022 to adjust your digital marketing strategy to the complex trends of the year. The past years have drastically changed how consumers engage with brands. Now more than ever is the right time to inspire loyalty in young audiences. Gen Z is quickly forming attachments. Gen Z insights show that 40% of them feel more loyal to brands than they did last year, so it’s time to appeal to that generation now. This article will outline the top Gen Z insights to impact your digital marketing in 2022. A New Age for Influencer Marketing Influencer marketing is predicted to be on the rise. In fact, it is expected to grow to $15 billion in 2022. Gen Z remains distrustful of traditional marketing but is more likely to buy products based on recommendations from influencers. Influencers remain a great way to build trust. To leverage influencer marketing, focus on video content. Instagram Reels and TikTok videos prove especially effective