Digital Marketing Trends for Gen Z in 2022

 

With one month down, there are still 11 months in 2022 to adjust your digital marketing strategy to the complex trends of the year. The past years have drastically changed how consumers engage with brands. 

Now more than ever is the right time to inspire loyalty in young audiences. Gen Z is quickly forming attachments. Gen Z insights show that 40% of them feel more loyal to brands than they did last year, so it’s time to appeal to that generation now.

This article will outline the top Gen Z insights to impact your digital marketing in 2022.

A New Age for Influencer Marketing

Influencer marketing is predicted to be on the rise. In fact, it is expected to grow to $15 billion in 2022.

Gen Z remains distrustful of traditional marketing but is more likely to buy products based on recommendations from influencers. Influencers remain a great way to build trust. To leverage influencer marketing, focus on video content. Instagram Reels and TikTok videos prove especially effective.

TikTok also presents a wide range of unique niche communities to explore and appeal to. So your target audience is there - you just need to find a way to reach them.

 


 

More Interactivity

Engagement is changing too. To keep Gen Z interested in your marketing efforts, you have to make your content an experience. A more interactive video like a live offers vast potential. In fact, at the time of writing, this drives the most significant ROI of all social media platforms.

Marketing is Becoming More Conversational

Another trend that’s plain to observe is that formality in digital marketing is a thing of the past. Gen Z has grown used to seeing brands interact on social media to engage with memes and dance trends. Companies increasingly speak to their customers in a tone that puts the agent and customer on equal footing and feels like a normal conversation.

More Responsible Consumerism

There's much about the world right now that worries Gen Z. The pandemic have left them in an uncertain financial market that makes their futures challenging to predict. Gen Z has lived through enough crisis to care about the world more than the generations before. 73% of Gen Z will pay more for sustainable products, and 70% will purchase from brands they consider ethical. 

AI-Driven marketing

AI has been rising for years, but 2022 might be the perfect year to invest in an AI-powered digital marketing strategy. AI can provide improved data clarity to optimise your marketing strategies. Bots can improve the user experience along the customer journey and cut down query times. Voice search is also becoming bigger each year. Prepare your website to make voice search easier to get ahead of the curve on this trend.

Remember, Gen Z has the highest expectations for speed and convenience yet. Because of this, cutting out as much tedium as possible through AI and technology can be a significant boon for your brand. 

Our Final Thoughts

Just as marketing experts adapt to a changing digital space, Gen Z is adapting to a rapidly changing world. As a result, we can expect trends to change and evolve with more frequency in the years to come. Stay up to date with Gen Z insights by engaging a market research platform like SELFHOOD.

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