SELFHOOD

  To truly understand Gen Z and the trends that affect their everyday lives you have to start with in-depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures, and gathered insight, the money, and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. The next generation is increasingly preoccupied with the global climate crisis, inequalities, mental and physical health, and financial security. Insight has shown they are also more open to discussing these topics honestly and are more accepting of the diverse variety of viewpoints that these conversations throw up. In short, Gen Z i

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research.  Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available. 

To truly understand Gen Z and the trends that affect their everyday lives you have to start with in depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures and gathered insight, the money and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. 

  Company Name : Selfhood Client Name : Roisin Fogarty Designation of Contact Person : Hustle and Fame Executive Company's address :     Sweeps Bldg.,  6-7 St Cross St.,   Holborn City :London Country :UK Post code :EC1N 8UA Email ID :hello@thisisselfhood.com Landline number :020 3195 5250