Gen Z Trends

 To truly understand Gen Z and the trends that affect their everyday lives you have to start with in-depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures, and gathered insight, the money, and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. The next generation is increasingly preoccupied with the global climate crisis, inequalities, mental and physical health, and financial security. Insight has shown they are also more open to discussing these topics honestly and are more accepting of the diverse variety of viewpoints that these conversations throw up. In short, Gen Z is switched on and listening.

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