SELFHOOD

    Nothing can entirely give your new product or service a boost as early adopters . However, the influence they carry over into your launch is vital, especially if you are only just establishing yourself in your industry.  Most early adopters are social leaders that act as influencers and can get friends and family to buy your product when it is starting to take off. To have early adopters ready at the start of your sales cycle, you need to find them and win th em over with your product. We’ll discuss how you can identify early adopters and get them to buy into your brand in this post.     How to Find Early Adopters There are three key ways through which you can find and pick up early adopters: Be Active on Social Media Customers love to interact with brands on social media. Particularly on Facebook, there are plenty of opportunities for finding early adopters without allocating a large budget on surveys. Instead, you can simply interact with...

    Consumer insights are an essential step in determining whether a new product or service is primed for success. Traditionally, this research would have been conducted with focus groups. A small sample of your target audience discusses an idea to highlight issues and benefits.   Focus groups have their place in the world of market research. Still, these days, modern alternatives are making this tested and proven strategy feels a little old fashioned.  Suppose focus groups are no longer suitable for you or are looking for ways to supplement your research phase for a more holistic approach. In that case, you are in the right place. Here are some alternative tactics to secure the insights you need.   Focus Groups Alone Don’t Cut it - Here’s why. If focus groups are an integral part of your process, there is no need to worry. This strategy is advantageous, after all, for getting in-person and real-time impressions from your target audience. In addition, focus ...

Yes, it’s that headline again.   If you’ve spent any time on the internet over the past three or four years, I can guarantee you’ve heard the phrase “gen z will change the world” at least once. But why are so many people saying this, and are they right?  Well, we don’t have a crystal ball, but Gen Z research and Gen Z trends seem to point to some radical cultural and societal shifts spurred by this generation of innovators.  Gen Z research shows that these guys hold a tonne of purchasing power, and the latest-gen z trends in spending habits and the influence o n business are just the tips of the iceberg.  From their impact on the climate to their shake-up of the economy, here’s why Gen Z will change the world. 75% of Them Already Believe It At first glance, this statistic may look like the consequence of an overinflated ego. The truth is, everything we know about gen z suggests they’re not wrong to believe they can do it.  Just take a look at Gre...

If you’re looking to gain valuable insights from your customers and test audiences, you might be wondering what questions will unlock the best answers.  For market research, a mixture of qualitative and quantitative data can consolidate into a more holistic analysis. Qualitative research enables you to understand the choices and desires of your audience. It can present you with new ideas, communicate your brand’s thoughts and feelings, and give concrete suggestions. But how do you get the most out of your qualitative research questions? By nature of this form of data collection, you may get a wide range of different answers. Some are more useful than others. If your question lacks focus or clarity, a complete survey or focus group could be rendered unhelpful. In this article, we will discuss what goes into the formulation of a great qualitative research question. What Makes a Good Qualitative Research Question? Qualitative questions aim to find out what your target aud...

  To truly understand Gen Z and the trends that affect their everyday lives you have to start with in-depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures, and gathered insight, the money, and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends. The next generation is increasingly preoccupied with the global climate crisis, inequalities, mental and physical health, and financial security. Insight has shown they are also more open to discussing these topics honestly and are more accepting of the diverse variety of viewpoints that these conversations throw up. In short...

Plenty of brands think they understand their audience, and in a sense they do - but only in a very general, formal sense. Quantitative research is essential and undoubtedly can yield some valuable insight, but it misses the intangibles of qualitative research.  Those nuanced opinions that cannot be quantified and can only be expressed conversationally. This is what the SELFHOOD insight platform offers. Whether it’s a fitness brand who are suffering from being tarred with misconceptions of their industry or a clothing brand who have just for some reason stopped being ‘cool’, or a food brand who are not reaching their target consumer, our qualitative research taps into the core, fundamental qualities of the youth brain and human psyche to create an insight platform like no other that is currently available. 

To truly understand Gen Z and the trends that affect their everyday lives you have to start with in depth and analytical research and insight. Trends change rapidly, one wrong message from a brand and it’s a no show from your Gen Z market. This can be an extremely costly mistake for any brand. Do not reject or ignore the Gen Z market. Research has shown that brands tend to focus on their older customer base and in fact, if you look into the facts, figures and gathered insight, the money and the trends are all dictated by the younger market. Shortly they will be the ones with the purchasing power and be single-handedly influential to the global trends.