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Next-gen research into U-30 audiences leaves absolutely no doubt about it. TikTok is one of today's most powerful marketing tools, and brands that can adapt to the platform stand the chance of connecting with their audience better than ever. TikTok has been a trend-setter in the short-form video. But beyond that, it has given more power to amateur creators and shifted authentic, everyday people to the front page of its platform. As a result, TikTok is dominated by Gen Z and Millenials and has given them a chance to be heard and live out their creative ideas. The platform isn’t about sales or high production values. So with that in mind, how can brands still use TikTok as a boon to their marketing strategy? The Key to Marketing on TikTok Traditional marketing on TikTok is out of the question. Instead, the platform embraces the fun and unique, the creative and authentic. As a result, videos that feel highly edited or scripted and follow a sales-pitch format don’t succeed. Th...

  With one month down, there are still 11 months in 2022 to adjust your digital marketing strategy to the complex trends of the year. The past years have drastically changed how consumers engage with brands.  Now more than ever is the right time to inspire loyalty in young audiences. Gen Z is quickly forming attachments. Gen Z insights show that 40% of them feel more loyal to brands than they did last year, so it’s time to appeal to that generation now. This article will outline the top Gen Z insights to impact your digital marketing in 2022. A New Age for Influencer Marketing Influencer marketing is predicted to be on the rise. In fact, it is expected to grow to $15 billion in 2022. Gen Z remains distrustful of traditional marketing but is more likely to buy products based on recommendations from influencers. Influencers remain a great way to build trust. To leverage influencer marketing, focus on video content. Instagram Reels and TikTok videos prove especially ...

  Understanding youth trends is key to any marketing strategy. These trends can provide insights into how different demographics buy and use products. Buying behaviour is an essential analysis point for understanding how and why people decide to purchase a product. Different demographics display varying buyer characteristics, buyer behaviours and buying habits. Understanding these features of youth buyers provides critical insight into how to spot upcoming trends. Buying Characteristics of Today’s Youth Generation Z describes consumers born between 1995 and 2010. Those born during this time frame are referred to as digital natives because they grew up under the influence of modern technology, most notably the internet. Scientists have demonstrated that sustained exposure to technology has had several effects on the youth generation. Their studies indicate that these generations have different behaviours related to:     Attention spans Memory capacity Social...